Markets are made up of real people. We explore human worlds to rearticulate industry and category boundaries.
Gemic is a human-centric strategy and innovation consultancy. Forward-looking companies partner with us to reimagine their role in people's lives. We combine the behavioral understanding of social science, the analytical rigor of strategy consulting, and the solution focus of design.
Our core capabilities: Human and market insights through ethnographic and other social scientific methods; Growth opportunity exploration; Brand strategy and positioning; Product and service concept development.