Joan Vinyets
Joan Vinyets
Ethnography is more than a simple record of facts, it's an exploration of meaning: a deep understanding and "actionability" for value creation.
I am an experienced lecturer and consultant. I specialize in advising organizations on how to explore and co-create user, consumer and citizen experiences, to understand their needs for designing meaningful solutions. Areas of interest/expertise: Enabling a human centered approach & innovation culture; Emphatic understanding of customers/users; Strategic and "tangible" visualization for innovation paths; Interdisciplinary alignment & engaging "first feel" to share insights for inspiring design.