Inqui Research

Inqui Research
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Inqui Research focuses on understanding consumer behavior by studying experiences—both past and present. Ethnography is critical for the latter.

Chicago
Illinois
United States
Doug Grant, Managing Director
Privately Owned

Inqui Research is a strategic research firm specializing in experienced-based interviews and observations. Past behaviors reveal patterns of decision making and current behaviors reveal opportunities and challenges. The insights from this work can change the way you think about how your customer thinks.

Business Strategy, Consumer Research, Product Strategy
Construction, Consumer Products, Electronics, Insurance, Professional & Business Services, Retail, Services