Hunter
Hunter
Ethnography is foundational to Hunter's documentary approach; our insights are grounded in participant observation and thick description of culture.
Hunter is the first research consultancy to combine the methodological rigor of Visual Anthropology (the study of the cultural impact of art, media, and products) with broadcast-quality documentary video in order to more fully translate key consumer insights into actionable business results. Our studies and our films have been used by our clients to inform new products and campaigns, increase their own category thought-leadership, and refresh their brand imagery.