Conifer Research brings practical insight to companies that wish to change and innovate. Our seasoned team of anthropologists, strategists, and information designers act as consultants, conduct field research, facilitate ideation, and coach organizations in the application of our findings to further their business goals. Clients come to Conifer for many reasons, but with a common challenge: How do we better align business activities with the real lives and needs of customers? We have experience in retail, consumer goods and lifestyles, financial services, healthcare, and digital products.