EPIC

In the context of marketing and design research, ethnographic film brings to clients audio-visual accounts of the cultural sets of values and the use of products or services, told from the consumers’ own point of view. In addition to being methodical, every aspect of the research process-from observation to documentation to presentation-is about being cunning and intuitive to reveal what might not otherwise be apparent. And therein lies a unique opportunity for the clients to generate strategic business insights and new perspectives on customer-brand interaction.