Context-Based Research Group
We are ethnographers and social designers who use intentional, immersive and integrated approaches to achieve societal and business transformation.
We love what we do and uncovering the diversity of human behavior is what we do best. We work comfortably in the consumer and business to business settings. After 17 years doing ethnography and cultural anthropology for businesses we've become skilled business strategists and innovators. With design thinking leading the way, we now have the chance to fully explore our ability to work as social designers, helping not only transform business but also society.