Miguel Palau
Anthropological analysis unveils cultural meanings which are strategic and insightful for business due to the strategic component
Management and Research for User Experience and Marketing Research Projects in Latin America. Anthropological approach mixing qualitative and quantitative methods for the understanding of users, consumers and shoppers.
New product development and improvements (adaptations) of design to regional markets according to user´s context. Ad Hoc studies in the region with senior expertise from the corporate perspective.
Cultural understanding through ethnographic research as a method for obtaining data, application of concepts and testing through ethnology and application of anthropological analysis to comprehend users culture (expressions) and internal logics, secondary levels of interpretations (meaning of users, consumers and shoppers behaviors).