Miguel Palau

Miguel Palau
Miguel Palau
Share Share Share Share Share

Anthropological analysis unveils cultural meanings which are strategic and insightful for business due to the strategic component

Caracas
Venezuela
+584129301119
Privately Owned
Senior Consultant for Research

Management and Research for User Experience and Marketing Research Projects in Latin America. Anthropological approach mixing qualitative and quantitative methods for the understanding of users, consumers and shoppers.
New product development and improvements (adaptations) of design to regional markets according to user´s context. Ad Hoc studies in the region with senior expertise from the corporate perspective.
Cultural understanding through ethnographic research as a method for obtaining data, application of concepts and testing through ethnology and application of anthropological analysis to comprehend users culture (expressions) and internal logics, secondary levels of interpretations (meaning of users, consumers and shoppers behaviors).

Consumer Research, Design, Innovation, Other:
Research for Design - Marketing Research - User Experience
Advertising, Apparel & Fashion, Automotive, Banking & Financial Services, Computing, Consumer Products, Electronics, Food & Beverage, Health Care & Human Services, Manufacturing, Media & Broadcasting, Pharmaceuticals, Retail, Services, Software, Technology, Telecommunications
No
No
No