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The Cultural Research Institute is a strategic ethnography consultancy. We conduct sustained ethnographic research, facilitate intelligent audience insights, and design innovative solutions to organisations’ evolving demands.
We optimize business performance by aligning brand value with customer values. Our approach is rooted in anthropology and sociology with ethnography as a central component.
Driving ethnographic studies of patient, clinician, and caregiver values and behaviors to inform products and services..
Ethnographic navigator of product design, strategy, marketing and usability landscapes
We build tools to empower ethnographers to analyze transcripts and find themes that truly represent the people they interviewed.
We build empathy with our clients and their customers to deliver beautiful, functional digital experiences that make life better for people.
As a Business Design company, understanding human need and the context of life underpins everything we do.
Ethnography grounds itself in the everyday actions of actors engaged in a social world. Giving a nuanced understanding of a particular social world.
Ethnography delivers the deeper insights needed to strategically develop creative and/or marketing recommendations that align with client objectives.