We believe empathy is the key differentiating value of the 21st century. We help companies gain empathy through design.
At CRAstudio anthropology and ethnographic thinking are at the core of every project and every analysis, every day.
We optimize business performance by aligning brand value with customer values. Our approach is rooted in anthropology and sociology with ethnography as a central component.
We build empathy with our clients and their customers to deliver beautiful, functional digital experiences that make life better for people.
Ethnographic research drives our insight gathering and how we support clients with UX and service design-based solutions
Ethnography allows us to genuinely understand true consumer need—leading to consumer-centric innovation.
Markets are made up of real people. We explore human worlds to rearticulate industry and category boundaries.
Research when done in-depth (…) gives you a moment where you can see something you know like you’re seeing it for the first time again (Genevieve Bell)
Utilizing custom research and design techniques to envision future products and services. Exploring possibility without constraint.