We are an applied anthropology and ethnographic research-led design and innovation consulting firm, focusing on South Asia and the Middle East.
We are an eclectic network of third culture ethnographers, journalists, designers and strategists interested in sparking curiosity and introducing new narratives to explain the whys of the human experiences around us.
Ethnographic methods provide rich documentations of behaviors and results of choices people make.
word. channels the power of user-centered language to bring stories, products, and experiences to life.