Northern Africa

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A PIECE OF PIE

We employ ethnography—combined with advanced generative methods—as a core tool to obtain powerful insights.

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Culture

We optimize business performance by aligning brand value with customer values. Our approach is rooted in anthropology and sociology with ethnography as a central component.

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Culture of Health+Tech Consulting

Driving ethnographic studies of patient, clinician, and caregiver values and behaviors to inform products and services..

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EffectiveUI

We build empathy with our clients and their customers to deliver beautiful, functional digital experiences that make life better for people.

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Ethnographic Research, Inc.

Ethnography for understanding and improving organizations, products, and services worldwide!

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Experientia

Ethnographic research drives our insight gathering and how we support clients with UX and service design-based solutions

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Fusion Hill

Ethnography allows us to genuinely understand true consumer need—leading to consumer-centric innovation.

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Gemic

Markets are made up of real people. We explore human worlds to rearticulate industry and category boundaries.

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Innovationskomplizen

Research when done in-depth (…) gives you a moment where you can see something you know like you’re seeing it for the first time again (Genevieve Bell)

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Ethnography is more than a simple record of facts, it's an exploration of meaning: a deep understanding and "actionability" for value creation.

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