Western & Central Europe
With the power of design and a human-centered approach combined with robust methodology, we create services people love.
Ethnography allows us to genuinely understand true consumer need—leading to consumer-centric innovation.
Markets are made up of real people. We explore human worlds to rearticulate industry and category boundaries.
As innovation consultants, ethnographic research helps ensure that solutions are meaningful to people in their day to day lives.
We use ethnographic research methods to help understand people in context and bring findings to life in stunning depth and colour
We view every project from an ethnographic perspective and we incorporate our anthropological knowledge in every step of our research.
Since 2006, we have been promoting the use of ethnographic method and theory to the private sector, public sector, non-profits, and NGOs.
Research when done in-depth (…) gives you a moment where you can see something you know like you’re seeing it for the first time again (Genevieve Bell)
We are cultural experts who uncover, interpret and translate apparent complexity into meaningful reality.
There is no user experience without context. Ethnography connects what people say, real behaviour & the sociocultural influences that inform both.