Career Pathmaking Meetup

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MARTHA COTTON, Managing Director - UX Research, JP Morgan Chase
JASMIN M. GOODMAN, Founder & Principal, The J. Michelle Group
IAN LOWRIE, Senior UX/DX Researcher, Intel

December 8, 2022, 8–9:30am US Pacific Time (5–6:30pm CEST)
Free for EPIC Members


A new meetup offering mentorship and peer support for our careers as ethnographers, researchers and strategists.

The goal of the Career Pathmaking Meetup is to generate the collective wisdom, support, and solidarity that are essential to our success—and our sanity!

This session focuses on job transitions. Whether you're moving from academia, shifting to another field or industry, making a consulting/in-house move, or just exploring possibilities, navigating the job market can feel bewildering and isolating. Career possibilities for ethnographers and researchers are manifold, but our pathways are rarely defined by linear ladders and credentials.

In this session, EPIC mentors Martha Cotton, Jasmin M. Goodman, and Ian Lowrie will discuss:

  • How to understand the shifting job landscape and position yourself within it
  • How to use your "ruby slippers" as an ethnographer/researcher to power your job search strategy
  • Key challenges in job transitions, including identity, self-representation, organizational environments, cross-functional collaboration, and outputs

After a lively discussion, we'll break into smaller groups for networking and an exercise.

Veronica Hotton will also preview the next session of the EPIC course "Representing Your Professional Self," designed to help you refine your goals, materials, and strategy with the support of a career coach, peer cohort, and senior hiring managers in research and design. Veronica, who co-teaches the course with EPIC co-founder Tracey Lovejoy, developed the Career Pathmaking Meetup to extend power of community that is generated in course and other mentorship initiatives at EPIC.


headshotMartha Cotton is Managing Director - UX Research at JP Morgan Chase and Secretary of the EPIC Board. For over twenty years Martha has worked as an applied ethnographer across multiple industries and collaborated with a range of practitioners including designers, engineers, business analysts, marcomms, and brand strategists. Has been Global Co-lead of Fjord, Accenture Interactive's design practice; a partner at gravitytank; and held leadership roles at HLB, Hall & Partners and Sapient. Martha is on the faculty of Northwestern University's MMM program—the Kellogg School of Management's marquee Design Thinking degree—where she developed and now teaches the Design Research curriculum. She is proud to have been at every single EPIC conference since it began.

Jasmin M. Goodman is a researcher and strategist specializing in helping brands, corporations, and government agencies develop culturally responsible and engaging strategies for diverse populations. From exploring the perceptions of Black Lupus patients about clinical trials to understanding the needs of Black energy consumers, Jasmin uses qualitative research to help clients inform business strategy and land new business. Recently, she has managed qualitative projects for HBO Max, Netflix, Hulu, and Outright Games; co-led presentations on diversity in Hollywood to top media companies including MGM Studios and Getty Images; led research for ThirdEAR Agency that contributed to Lay’s Latinx “Agency of Record” award; and served as a research fellow for a 1.7 million, CDC-funded COVID-19 racial stigma project. Jasmin is also a RIVA-trained moderator and a proud alumna of Clark Atlanta University, Ohio University, and Howard University, where she completed her PhD. Most days, you will find her exploring cultural nuances, championing marginalized communities, and supporting community uplift through word and deed.

headshotIan Lowrie is an applied anthropologist, who combines ethnographic, market, and user research techniques to help build products for AI/ML developers. His academic work has focused on data scientific expertise as an epistemological, practical, and professional project in the United States and Russia. His commercial work has mostly been in the business-to-business space, researching the needs of developers and enterprise software users, with a specific focus on machine learning and related infrastructure. As a product-minded researcher, his focus is on helping technologists solve concrete business problems, across extended value chains, in complex market environments."


Veronica Hotton is Program & Learning Manager at and, with Tracey Lovejoy, teaches the EPIC Course "Representing Your Professional Self: Strategy, Positioning & Portfolio Review"

Jennifer Collier Jennings is Executive Director of EPIC


EPIC Course: Representing Your Professional Self: Strategy, Positioning & Portfolio Review

EPIC Job Board

Career Paths for PhDs with Dr. Jas

Levin, Nadine. "10 Things You Should Know about Moving from Academia to Industry," EPIC Perspectives, April 8, 2019

Habecker, Shelly. "Advice for an Anthropologist Breaking into Business," EPIC Perspectives, 5 February 2018.