Intelligences

Tutorial: From Research to Action—Leading Teams Through Synthesis

from research to action: leading teams through synthesis
Instructors: KSENIA PACHIKOV (Principal, Field Studio) & MARTA CUCIUREAN-ZAPAN (Design Director, IDEO) Overview This tutorial was conducted at EPIC2021. Exercises and discussions have been omitted to protect the privacy of participants. After the richness of fieldwork, the research and design team must figure out, “What does this mean?” and “What should we do?” The synthesis phase presents a tough set of issues: we want to accurately represent all of our participants, yet we must make hard decisions around whose stories and learnings to prioritize. New data and points of view, sometimes conflicting, are introduced by other stakeholders in the project. And we must move from being descriptive to being directional. In this tutorial you’ll learn strategies for two key challenges of synthesis: emotional dynamics—how we navigate interpersonal relationships to come to alignment—and convergence—how to prioritize when faced with tons of data and ideas. Participants will learn how to externalize the hidden criteria...

Tutorial: Research Recruitment—How to Find and Connect to Participants

Instructors: JOANNA BEER, CECILIE LøVESTAM & ANNA LUCAS, Generation Focus Learn how to create and execute a recruitment plan, strategies for recruiting quality respondents, practices for engaging and motivating participants, and more. Overview This tutorial was conducted at EPIC2021. Exercises and discussions have been omitted to protect the privacy of participants. This tutorial teaches best practices for human-centered recruitment and strategies to create win-win-win experiences for participants, clients and recruiters. Participant recruitment is a comprehensive process. It involves several activities, including identifying qualified participants, explaining the study to potential candidates, obtaining informed consent, and retaining participants until the study is completed. Finding, recruiting, and retaining articulate and engaged participants in the right target audience is critical for the success of a study. In this interactive workshop, attendees will learn how to create and execute a recruitment plan,...

Tutorial: Research for Accessible and Inclusive Design

Research for Accessible and Inclusive Design
Instructors: GREG WEINSTEIN (Senior Accessibility Designer, CVS) & ERICA MCCOY (Senior Accessibility Designer, CVS) Gain tools and strategies for integrating people with disabilities into your research and driving inclusive design. Overview This tutorial was conducted at EPIC2021. Exercises and discussions have been omitted to protect the privacy of participants. Including people with disabilities in user research is fundamentally the right thing to do, because their experiences matter just as much as those of the non-disabled users that are typically represented in research. In addition, including people with disabilities in research makes good business sense, because it leads to products that are more inclusive and generally more accessible, usable, and delightful for everyone. This tutorial will help participants to expand their research practices by integrating people with disabilities into research. We will discuss barriers to conducting inclusive research and strategize about lean and robust ways to address...

Tutorial: Power Tools for Equity in Research & Design

Power Tools for Equity in Research & Design
Instructors: CHELSEA MAULDIN (Executive Director, Public Policy Lab) & NATALIA RADYWYL (Research Director, Public Policy Lab) This tutorial gives you robust, actionable tools for navigating inequity through a project life cycle. Overview This tutorial was conducted at EPIC2021. Exercises and discussions have been omitted to protect the privacy of participants. To do ethical, equitable work in any domain, we need robust tools for assessing and addressing power. Whether we’re creating products, services, or policies, inequities can create direct and indirect risks for research participants and underserved populations. This tutorial gives you robust, actionable tools for navigating inequity through a project life cycle. Public Policy Lab developed Power Tools over many years of innovative and effective work with at-risk communities. Across planning, research, design, and implementation, the instructors will teach you how to use Power Tools to check biases, inform theories of change and logic models, identify effective...

Tutorial: Designing Ethnofutures Research Projects

Designing Ethnofutures Research Projects
Instructors: ROD FALCON, (Director, Technology Futures Lab, Institute for the Future), LYN JEFFERY (Director, IFTF Foresight Essentials) & VANESSA MASON (Research Director, Institute for the Future) Learn how to design ethnofutures research projects and expand the time horizons of your work. Overview This tutorial was conducted at EPIC2021. Exercises and discussions have been omitted to protect the privacy of participants. How do you take ethnographic data from today and turn it into futures forecasts, scenarios, personas, and stories about how the world could be different in ten years? How do you define a “futures” research domain, develop an ethnofutures interview process, and scope the right people to interview? And once you have your data, how do you use it to develop an informed, provocative view of the long-term future? Researchers leaders from the Institute for the Future (IFTF), a 50+ year nonprofit futures research group, will unpack the structure of an ethnofutures project, which translates ethnographic...

Tutorial: Business Thinking for Ethnographers

Instructors: REBEKAH PARK (Director of Strategy, Gemic), ABBY FIFER MANDELL (Professor of Entrepreneurship, USC Marshall School of Business), LOUIS ELTON (Strategist, Gemic) Learn concepts and mindsets of business culture to make your work more intelligible and influential. Overview This tutorial was conducted at EPIC2021. Exercises and discussions have been omitted to protect the privacy of participants. Ethnography and social science bring value to business, but we often struggle to articulate that value in business terms. In this tutorial you’ll become more fluent in the vocabulary and mindsets of business culture, and practice using this fluency to make your work more intelligible and influential. We will review basic terms that have currency in corporate spaces (B2B/B2C, ROI, revenue streams, market sizing…) and what it means to frame researchers as consultants operating within business cultures and industry paradigms (whether our “clients” are internal or external). The tutorial will be strongly interactive,...

Reconfiguring Home: Seeing Remote Work and School through Mothers and Their Children

CHLOE CHANG VINAY KUMAR MYSORE PechaKucha Presentation—What happens when we include children as equal participants? In a project to identify design opportunities to support working mothers during a time when schools have closed across the U.S. in response to COVID-19, we crafted the research to create space for children to voice their needs. What we heard offers opportunities for all parties involved—the designers, the researchers, and the moms who participated. Chloe Chang is a design strategist and researcher who advocates for social justice and equity as the best outcome of any design process. With a background in communication and human-centered design, they work to translate complex narratives and system needs into strategies that are inclusive and sustainable for communities, teams, organizations, and cities. Vinay Kumar Mysore is a parent, design researcher, and hazelnut farmer. Their research interests include community and equity centered design, permaculture, civic engagement, and anti-patriarchy practices. Citation:...

Empowering Communities: Future-Making through Citizen Ethnography

SUMANT BADAMI Habitus/Macquarie University, Department of Anthropology SOPHIE GOODMAN Sophie Goodman Research This paper proposes a way to harness the power and benefits of community-led future change through the process of “citizen ethnography”. Just as “citizen science” has become a potent method for non-scientists to collect and contribute to scientific knowledge and outcomes, citizen ethnography is where non-ethnographers are trained in the tools and techniques of ethnography to research social phenomena to understand, recommend and lead their own change initiatives. Citizen ethnography essentially flips the model of a single or small team of ethnographers and consultants working with a community, to one where groups of community members research their own challenges in order to identify their own needs, preferred futures and mechanisms for change. Importantly, this approach requires a significant ‘stepping away’ of the ethnographer as the research expert and move towards a role of skill-builder, coach and...

Hands Are People Too: Reflections on the Value of Hands (and How to Study Them)

MARIA CURY ReD Associates KAHYUN SOPHIE KIM Facebook Reality Labs PechaKucha Presentation—Did you know that hands have bodies, relationships, and minds of their own? In the coming years as a new wave of technologies focused on our hands is under development, and as AR/VR may include haptics as a key mode of interaction, we need to design for hands as we would for people – keeping the technology in the background to ensure hands can learn, collaborate, and shine. We conducted a study in 2020 about what gives hands unique value to people. The ambition was to understand hand-based skills across contexts and domains of practical expertise. We asked practitioners to record themselves using their hands, analyzed the video footage, and watched the recordings together with each practitioner. We asked practitioners to reflect on their hands and compare how their skills might apply to other contexts. Through this process, we uncovered that the hands have bodies, relationships, and minds of their own. These fundamental observations...

Searching for the Next Billion: Global Design for Information Seeking across Cultures

JENNIFER ZAMORA Google Inc. While billions of people are established internet users, there are still billions of new users who have just come online in recent years and this growth will continue, especially on mobile in non-Western countries. Information seeking is essential to online behavior across the world, yet many prominent information-seeking platforms are heavily influenced by Western design patterns and use cases that originate from desktop. As we anticipate the future of information-seeking designs for new users, we explore opportunities to improve the experience by establishing a framework to evaluate common barriers to information seeking online across cultures. Qualitative insights were collected from 164 participants to understand information-seeking patterns and barriers for users across three countries: Nigeria, Mexico, and India. Interviews were conducted with participants in their day-to-day environment, including home, work, internet cafes, markets, and university campuses. For every region, the overarching...

超越用户需求 —以内容理解为导向构建推荐系统

作者:IVETA HAJDAKOVA, Stripe Partners; DEB MCDONALD, Spotify; SOHIT KAROL, Spotify Originally published in English: "Beyond User Needs: A Meaning-Oriented Approach to Recommender Systems" 导语:Spotify是一个在全球范围内坐拥数亿用户的音乐流媒体app,擅长以智能推荐打造高质量的听众体验。通常来说,构建智能推荐系统要从用户需求和用户目标入手。本文则试图描述一种以内容理解为导向的新思路:探究听众如何理解音乐,并根据这种理解生成智能推荐,从而让音乐体验更加深刻,让听众对音乐产生新的理解。 依托于卢锡安•卡匹克 (Lucien Karpik)于2010年提出的经济社会学理论,本文试图探索各类听众如何感受音乐、理解音乐。研究表明,听众被音乐打动有两种模式:其一是音乐层面的触动,其音乐体验的核心是音乐本身;其二是非音乐层面的触动,其音乐体验的核心是听众本人。在这两种模式当中,听众借助音乐的各种属性(内部线索)和第三方评价(外部依据)来理解音乐。听众的音乐体验可以根据他们所用到的内部线索与外部依据分为九大类型。 本文所提出的方法不仅适用于音乐平台,也可用于其他提供内容体验的数字平台和推荐系统。 关键字:内容理解,推荐系统,音乐,流媒体 在讨论数字平台、推荐系统以及注意力经济时,规模化是研究与设计当中的重要命题。对于Spotify、Netflix和Youtube这样的流媒体平台来说,商业模式注定它们要吸引大量用户;而对于用户来说,平台的价值在于提供量身定造、引人入胜的内容体验。为此,这一类用户界面要收集海量数据来生成个性化推荐,根据用户的音乐品味、所在场景、甚至是当下心情来推荐内容。 为了让每一位听众在每一次使用Spotify时都有高质量的音乐体验,Spotify面临独特的机遇和挑战。与绝大多数app不同,Spotify主要通过听觉而非视觉来缔造用户的内容体验,因此在分析改进内容体验时会有几大难点: 首先,以视觉为基础的内容类app可以根据屏幕使用时间、点赞和保存等交互行为来理解用户如何使用app。但对于Spotify来说,在按下播放键、音乐响起之后,听众就很少再与app界面产生交互,其音乐体验如何就不得而知了。此外,Spotify听众与app界面的交互在很大程度上取决于听音乐的场景:如果听众正在一边听音乐一边开车或是跑步,就基本不会与app界面有交互。 其次,如果根据音乐态度进行用户细分,各类型听众的音乐知识水平有差异,他们辨识音乐、搜索音乐、发现音乐的能力也因人而异。如何阐释音乐,音乐应该怎么听,好音乐的标准是什么……...

将(资讯)安全分析师考虑其中——从‘人机交互’到‘人机协作’

ORIGINALLY PUBLISHED IN ENGLISH: Bringing the Security Analyst into the Loop: From Human-Computer Interaction to Human-Computer Collaboration 作者:LIZ ROGERS, IBM(资讯)安全 摘要 本案例讲述了IBM人工智能(AI)安全软件团队基于民族志和用户研究,放弃一个被购买决策者视为“酷”、“令人印象深刻”、和“复杂“的产品核心功能,采用新的交互式知识图谱(KG)的可视化设计,从而使得安全分析师用户们可以更加简单地理解和使用知识图谱(KG)。在民族志和用户研究的成果的指导下,QRadar Advisor with Watson团队创建了新的可视化知识图谱(KG)。与联想式的人工智能(AI)和“互联网的方式“相比较而言,这个新的可视化知识图谱(KG)更加匹配安全分析人员调查潜在安全威胁的实际方式。该新功能由IBM在2020年第一季度发布,并已被用作IBM开源设计系统的组成部分。此外,IBM目前正在对它作为专利申请的提交内容进行审查。...

Debugging Distributed Teamwork: New Research

LEISA REICHELT, Chair Atlassian GILLIAN BOWAN Atlassian OWEN HODDA ANZ CHRIS MARMO PaperGiant JARROD PAYNE Atlassian An EPIC2020 Sponsored Panel presented by Atlassian The Atlassian Research & Insights team commissioned a research study that involved thousands of workers across the globe to see how COVID-19 and the sudden shift to working from home has affected them. Atlassian looked inward, too, to find out how Atlassians were impacted by the sudden, lasting change to work remotely. In this panel, moderated by Head of Research & Insights, Leisa Reichelt, the people behind this work will discuss the unanticipated impacts of the pandemic that our research uncovered and how we might all respond going forward. Panelists Leisa Reichelt leads the research and insights team at Atlassian, where they are interested in unleashing the potential of every team. Prior to Atlassian Leisa spent some time working with Government Digital Services, both in Australia and in the UK. In both cases, building research...

Human Action and the Dynamic Environment

Human Action and the Dynamic Environment
ELIZABETH CHURCHILL, Chair Google CHRIS CSIKSZENTMIHALYI Cornell University GAVIN MCCORMICK WattTime PAMELA MCELWEEN Rutgers University LIANNE YU Studio Resilience An EPIC2020 Sponsored Panel presented by Google What does human scale mean through the lens of the environment? Alternatively, what does the scale of the Earth’s environment mean to human activity and life? We may start by thinking of the enormity of the problem to just describe these two perspectives. But, by stepping back and reframing our questions in terms of the tools we use—design, ethnography, AI, art—we gain a powerful and novel perspective. Panelists discuss their work in terms of the world’s biggest threat, climate change. Approaching this topic from each one’s unique worldview and the tools of their practice, they follow out the scales of local to global and how small and seemingly one-off events can grow to a world scale. How do we design, provoke, educate—and ultimately change the world—by employing disparate data...

Tutorial: Using a Mobile Research Platform for Multi-dimensional Ethnography

JULIA KATHERINE HAINES Google BOB EVANS Google Overview The TRACES methodology focuses on foundational research at multiple levels of granularity and across multiple dimensions, digital and embodied. It is an approach to gathering more meaningful data around people’s daily lives, as they move within and between different devices, services, environments and product ecosystems. In this tutorial, participants will learn about TRACES and how to implement it using the Paco mobile and desktop behavioral research platform. Paco is an open source tool used around the world in both industry and academia. It can capture both emic and etic perspectives using sensors and logs, surveys, experience sampling, triggers, and prompts. Background on TRACES and Paco: Toward Multi-dimensional Ethnography, Julia Haines Paco: Applying Computational Methods to Scale Qualitative Methods, Bob Evans This tutorial was presented in full at EPIC202020. The video includes instructor presentations; discussions and breakout sessions...