Advancing the Value of Ethnography

Genre: Perspective

Have We Lost Our Anthropological Imagination?

Have We Lost Our Anthropological Imagination?

Ever since the 1970s, the promise of increased productivity through technology has been under intense scrutiny. It’s a promise that has pushed questions about nature and the role of technology in society into the hands of scholars, including anthropologists. For those working in industry – really,...

Book Review: The Field Study Handbook, by Jan Chipchase

Book Review: The Field Study Handbook, by Jan Chipchase

Jan Chipchase has done something few of us would dare: write down his trade secrets and give them away in a book. In The Field Study Handbook he shares hard-earned lessons from running ethnographic research projects across the world. At face value the Handbook delivers on its promise. It lays out,...

Reconsidering the Value of Wearables

Reconsidering the Value of Wearables

These days a wide range of new digital products are being lumped together in the much-hyped category ‘Wearables’—heart-monitoring shirts, shoes that monitor muscle fatigue, smart watches of all sorts. What’s new about these products is their digital characteristics, but what's really interesting...

The Art of Sharing

The Art of Sharing

To understand the impact research can have requires an appreciation of how content ebbs and flows in an organisation, how ideas are passed from person to person and adopted, and how institutions internalise information, politics, and an acute sense of—wait for it—timing. A well-thought-out sharing...

Let’s Get Off the Pop-Neuroscience Bandwagon

Let’s Get Off the Pop-Neuroscience Bandwagon

Interest in the unconscious and the instinctual has been on the ascent for several years now in many research realms that EPIC members inhabit. In consumer research particularly, where I’ve been a practicing anthropologist for years, the findings of neuroscience, cognitive science and the brand of...

Performing Magical Capitalism

Performing Magical Capitalism

Systems of Magic at Work Today Central Bank capitalism, Islamic finance, World Economic Forum meetings, contracts, profit ⎼ these are not the themes that generally come to mind when we think about magic. In industrialized societies we tend to believe that we’ve “outgrown” it; in 1929...

What’s So Funny ‘Bout Peace, Love and (Empathic) Understanding

What’s So Funny ‘Bout Peace, Love and (Empathic) Understanding

In the early 1970s, Nick Lowe wrote a song from the perspective of an old hippie character. This character laments change as he witnesses the cultural pendulum swing from the peace and love 60s into the hard-edged 70s. It’s not clear whether Lowe—or Elvis Costello, who later recorded the...

Translating Infrastructure to Technology

Translating Infrastructure to Technology

I spend a lot of time thinking about mail. Actually, I don’t just think about it—I interview and observe people sending things, and it is actually more interesting than watching people lick stamps. As an ethnographer, I look at the overall context of the work and business processes connected to...