Talks

EPIC Talks is a webinar series created by our community, for our community. Talks cover topics that are highly relevant to us as practitioners, introducing methods, technologies, ideas, and best practices that make our work better and foster meaningful professional connections. Formats can range from lectures or seminars to panels, discussions, and debates. EPIC Talks are proposed and created by EPIC members, bringing together a global community on the leading edge of ethnography in business. Participation is free and open to EPIC Members—join now!

How to Do Ethical Research

An EPIC Talk with , October Anthropologist 10 November 2020, 8:00 am San Francisco / 4:00 pm London / 6:00 Cape Town *Join 15 minutes early for informal intros & chatter with EPIC members & staff! This online event is free for EPIC Members Overview In commercial environments, there is often a lack of understanding…

Building User Research: Careers, Teams, and Leadership

An EPIC Talk with , Spotify Tuesday, 22 September, 2020 7:00–8:30am Tokyo / 8am Melbourne / 3pm San Francisco / 5pm Mexico City / 7pm São Paulo *Join 15 minutes early for informal intros & chatter with EPIC members & staff! This online event is free for EPIC Members Overview Systematic study of people as…

Regional Strategy in a Globalized World

An EPIC Talk with: (Xeno Co-Lab, India) (Fjord/Accenture, Mexico) (EGGS Design, Norway) (ri studio, UK) (REACH Insights, South Africa) (Convo, India) (Xeno Co-Lab, India) Thursday, August 20, 2020 8:00–9:30am San Francisco / 10am Mexico City / 4pm London / 5pm Cape Town / 8:30pm Mumbai *Join 15 minutes early for informal intros & chatter with…

Remote Research and the Challenge of ‘Being There’

An EPIC Talk with , , & Overview In our goal to understand meanings and practices, logics and relationships, cultural and social phenomena, our ethnographic practice hinges on ‘being there.’ Now, the coronavirus pandemic has radically restricted our ability to share physical space with research participants, stakeholders, clients, and colleagues. As we adopt new tools…

Work/Life in the Pandemic: Strategies and Support

The novel coronavirus pandemic has dramatically altered our work and lives in a matter of weeks. Our ethnographic sensibility, which keeps us immersed in the lives of people on the ground, has shifted to meticulous social distancing, or even more extreme isolation. At work, research projects are cancelled or radically altered; teams are adapting to…

Decoding Organizational Culture: An Anthropological Mindset

An EPIC Talk with (JC & Associates) Overview What is organisational culture and how does it shape how we work? Why does the business world and organisations tend to misunderstand organisational culture? How can an ‘anthropological mindset’ give value to organisations? This webinar will set out to answer these three questions by blending a mixture…

Branding in an Age of Consumer Agency

An EPIC Talk with TIMOTHY DE WAAL MALEFYT (Gabelli School of Business, Fordham University) and MARYANN MCCABE (Cultural Connections LLC) Overview Consumers often exhibit complex, even contradictory behavior with brands. Ask mothers about making dinner and their immediate reaction may be: “cooking is a drag.” So a food company responds with brand communications addressing ‘the…

Reflexive Interviewing for Consumer Insights

An EPIC Talk with ZEYNEP ARSEL, Concordia University Overview In-depth interviews are an essential resource for consumer insights and can inform product and service design, brand management, human-technology interface, customer service, amongst others. Nothing gets to the heart of people and uncovers their experiences, anxieties, feelings, and desires than a well-conducted interview. A good interview…

Blockchain and the Social Challenge of Cooperation

An EPIC Talk with ELLIE RENNIE, RMIT University Approx 50 minutes Overview The value of blockchain is often expressed in terms of what it eliminates—the cost of establishing trust. Portrayed as a “trustless” technology or itself a “trust machine”, it seems to open horizons for innovation by “solving the trust problem.” In fact, the technology…