Communicating Our Work for Impact

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An EPIC Talk with MARTHA COTTON, Fjord/Accenture Digital

June 13, 2017, 11:00am–12:30pm PDT
Free online event, pre-registration & EPIC Membership required, max 50 participants

*This event is over.


This Talk with Martha Cotton will include a presentation and discussion about how we can design the most compelling outputs from our work. Martha will offer tips for communication design, graphic design, and story development. We'll also explore some of the challenges we face in communicating our work and its value with different internal and external stakeholders and clients.


MARTHA COTTON is Group Design Director at Fjord/Accenture Digital, where she is responsible for developing the design research practice for North America. Previously she was a Partner at gravitytank, where she led the research discipline and external marketing efforts. Her career began at eLab in 1990s and has included leadership roles at Sapient, Hall & Partners, and HLB, working across a wide variety of industries as an applied ethnographer and business consultant with clients ranging from General Mills to General Motors, SCJ to J&J, and Fidelity Investments to the U.S. Department of Security. Currently Martha is also adjunct faculty at Northwestern University's Kellogg School of Management and the McCormick School of Engineering, where she developed and teaches the Design Research curriculum for the MMM graduate program. She's a former co-chair the Ethnographic Praxis in Industry Conference (EPIC) and author of "The Sustaining Impact of Anthropology in Business" in the Handbook of Anthropology and Business.

What are EPIC Talks?

EPIC Talks is a webinar series created by our community, for our community. Talks cover topics that are highly relevant to us as practitioners, introducing methods, technologies, ideas, and best practices that make our work better and foster meaningful professional connections. Formats can range from lectures or seminars to panels, discussions, and debates. EPIC Talks are proposed and created by EPIC members, bringing together a global community on the leading edge of ethnography in business.