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Simon Roberts
Simon Roberts
Stripe Partners, London
Simon Roberts considers himself to have the best job in the world: researching the emerging frontiers of people and technology and trying to land that understanding with impact in complex environments. His career began with a PhD on the satellite TV revolution in mid 1990s India. He started the UK’s first dedicated ethnographic research company, Ideas Bazaar, before leading an R&D team at Intel’s Digital Health Group. In 2013, Simon co-founded Stripe Partners, a strategy and innovation consultancy. Simon first attended EPIC in 2005, and in the years since he’s been an author/presenter, curator, peer reviewer, and co-chair of EPIC2012 and EPIC2013. He writes and speaks widely on anthropology, ethnography, and technology, and his book The Power of Not Thinking was published in 2020. Read more by and about Simon.
Martha Cotton
Fjord, Chicago

Martha Cotton is a Managing Director with Accenture and is the global lead of Design Research for Fjord, Accenture’s design agency. For over twenty years Martha has worked as an applied ethnographer across multiple industries and collaborated with a range of practitioners including designers, engineers, business analysts, marcomms, and brand strategists. Prior to joining Fjord, she was a partner at gravitytank and had leadership roles at HLB, Hall & Partners and Sapient. Martha is on the faculty of Northwestern University's MMM program—the Kellogg School of Management's marquee Design Thinking degree—where she developed and now teaches the Design Research curriculum. She is proud to have been at every single EPIC conference since it began, and has co-led the development of EPIC's learning initiative.
Ken Anderson
Intel, Portland, OR
Ken Anderson is a Principal Engineer at Intel. Over the last 30 years, his research has explored the relationship between identity, culture and technology. Recent research has included a focus on data economy, big data, and the sharing economy. Currently, he is researching technologies and cultural values for social participation. This work highlights the key changes in cultural values with the emergence of a digital society and the importance of these changes for the use, design, and development new products and strategic marketing. Ken’s career has included positions in the labs of AT&T, MediaOne, US West, and Apple Computer. He has published in a wide range of journals and taught at Brown University, Univ of Colorado Health Sciences Center and Bethel College. Along with Tracey Lovejoy, he is co-founder of EPIC. Read more about ken.