Ethnography, Operations, and Objectual Practice

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TIM PLOWMAN

This paper raises issues around commercial ethnographic praxis and its relationship to social and cultural theory. Michel de Certeau’s theories around everyday life practices and Karin Knorr Cetina’s concept of postsocial objectual practice are juxtaposed in order to explore how commercial ethnographic practice might seriously engage with theory and transcend some of the assumptions that currently constrain its application within industry.

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