How to Do Ethical Research

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An EPIC Talk with NAZIMA KADIR, October Anthropologist

(originally scheduled for 10 November)


In commercial environments, there is often a lack of understanding of research ethics. As a result, navigating the world of ethics can often be stressful and challenging for commercial researchers. In this session, Nazima Kadir will:

  • provide a history of ethical research and its relevance to commercial researchers who interact with people
  • explain the concept of informed consent and how to practice it throughout the research process
  • provide an opportunity for participants to evaluate different situations that arise in commercial research and evaluate them using ethical research frameworks

Nazima's approach to ethical research is based on her experience conducting sensitive and long-term research among vulnerable populations, undergoing rigorous human subjects reviews, and using the ethical guidelines of the American Anthropological Association and the Market Research Society. She has conducted research with populations as varied as Asian domestic workers in Cyprus, victims of police conduct in New York City, squatters in Amsterdam, African immigrant mothers in London, and gig economy workers in Brazil.


Nazima Kadir is the principal of the October Anthropologist, a global anthropological consultancy specializing in anthropological research for a variety of purposes: from public art and education to innovation and design. She has a PhD in anthropology from Yale and has over 20 years of experience conducting and applying anthropological research. Her book The Autonomous Life, published by Manchester University Press, was shortlisted for the BBC Ethnography award, and featured on Radio 4 and Wired magazine.