Qualitative UX Researcher


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BFA is a global consulting firm specializing in financial services for low-income people. Our approach is to seek out, create and implement financial solutions to help people manage challenges and seize opportunities. We partner with cutting-edge organizations, such as financial institutions, fintech companies and information providers, that touch the lives of low-income consumers. In creating solutions, we integrate our deep expertise in customer insights, business strategy, new technology, and growth-enabling policy and regulation. Founded in 2006, BFA’s clients include donors, investors, financial institutions, policymakers, insurers and payment service providers. BFA has offices in Nairobi, Delhi, Boston, Medellín and New York.

The Customer Insights practice area is looking for a Qualitative UX Researcher who can help create and design groundbreaking products and features embedded in the needs and goals of users. You’ll be contributing to work that is designed to bring tangible positive change to the financial lives of disadvantaged communities around the world. And travel to a lot of them too.

The work of the Customer Insights practice

The Customer Insights Practice Area focuses on giving voice to the low income customer. Our clients are foundations, donors, and financial services providers with interest in serving and supporting low-income populations, communities, and individuals. Our work aims to generate insights and tractable actions regarding the financial behavior of low-income consumers. In our work we employ a range of methodologies: from quantitative data collection and analysis (surveys, Financial Diaries, MIS data) and traditional qualitative research (ethnography, focus groups, etc.), to attitudinal research (Human Centered Design, UI/UX research, usability testing) and experimental design informed by behavioral economics.

As insights from consumers are most effective when viewed in conjunction with an understanding of financial service provider’s goals, we often work in partnership with the Business Insights, Policy and Ecosystem Development, Inclusive Fintech, and Finance for Life Practice Areas at BFA.

What you will do

• Conduct research using a wide variety of methods, & interpret analysis through the lens of UX, HCD, & social science
• Moderate focus group discussions and in-depth interviews with low-income customers
• Design studies that address both user behavior and attitudes
• Generate insights that both fuel ideation and evaluate designs
• Collaborate closely with quantitative researchers
• Communicate results and illustrate suggestions in compelling and creative ways, etc.

Our expectations:

• BS/MS in anthropology, sociology, communication, market research, information science, human-computer interaction, or a related field.
• Interest in and experience executing hands-on, primary research
• Fluency in verbal and written Spanish required
• Advanced English skills required
• Experience with human-centered design research, including observation, identifying opportunities and concepting; experience with prototyping would be a plus
• Experience working with low-income people
• Equally effective at working independently as well as collaborating with team members or clients
• Ability to communicate analysis and results to diverse audiences
• Experience with survey research (questionnaire design, sampling, analysis) a plus.

Application instructions

• The position can be either on a contract basis or full-time, ideally based in Medellín, Colombia, but we are open to other locations in Latin American.
• Salary commensurate with experience.
• Only short-listed candidates will be contacted.


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