Mark Burrell

Contributed Articles

Doing Design Research in a Cognitive World

EPIC2017 Platinum Panel Moderated by: CHRIS HAMMOND (IBM) Panelists: MARK BURRELL (IBM), MELISSA CEFKIN (Nissan Research Center), CHRISTIAN MADSBJERG (ReD Associates) & DAWN NAFUS (Intel) Overview Increasingly, experiences are being created that incorporate augmented intelligence, promising to make us smarter, more efficient, and more effective. Doctors can recommend more comprehensive personalized treatment plans, teachers can provide lesson plans tailored to individual students, and farmers can vary crop irrigation and fertilization cycles in response to predicted weather patterns. Human capabilities (some might say intelligence) are being augmented, aided by machine learning algorithms that interpret and find meaning in vast quantities of both structured and unstructured data. This panel addresses challenges of doing design research in a cognitive world where predictive analytics, conversational interfaces, and augmented intelligence are core aspects of the technology solutions being designed. What skills...

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Mark Burrell

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