EPIC2022 is the premier international conference on ethnography in business. We promote the practice of ethnography to create value in industry, organizations, and communities. EPIC people bring conceptual leadership and practical skills to the problems and opportunities faced by organizations, markets, and society. Working in diverse disciplines and roles, we are unified by an ethnographic approach to innovation that is anchored in deep understandings of culture and human behavior.
The EPIC2022 theme is resilience—the ability to learn, adapt and evolve with adversity and changing conditions. Current health, climate, and social transformations foreground questions of who should flex, resist, or adapt; and what should be restored, abandoned, or reinvented. Resilience invites us to examine and enhance the ways organizations, products, services, communities, and our own work can be designed to learn, adapt and evolve. Join us in Amsterdam to employ, critique, and extend ideas and practices of resilience.