Carolyn Rouse is a professor and chair of the Department of Anthropology and the Director of the Program in African Studies at Princeton University. Her work explores the use of evidence to make particular claims about race and social inequality. She is the author of Engaged Surrender: African American Women and Islam, Uncertain Suffering: Racial Healthcare Disparities and Sickle Cell Disease and Televised Redemption: Black Religious Media and Racial Empowerment. Her manuscript Development Hubris: Adventures Trying to Save the World examines discourses of charity and development and is tied to her own project building a high school in a fishing village in Ghana. In the summer of 2016 she began studying declining white life expectancies in rural California as a follow-up to her research on racial health disparities.
Carolyn is also a filmmaker: she has produced, directed, and/or edited a number of documentaries including Chicks in White Satin (1994), Purification to Prozac: Treating...
by SALLY A. APPLIN, PhD
Anthropology and its methodologies cannot easily be automated. However, both design and engineering based organizations are attempting it. I argue that this is based in part on historic legacy systems, a misunderstanding of the ethnographic toolkit, and an over-reliance on the principles of Bauhaus, Six Sigma, and Science Fiction.
Quantifiying and Automating the Qualitative
After interviewing at several other engineering focused companies in their User Experience groups, I recently interviewed for a job at a renowned design firm. The design firm advertised for a "Director of Insights and Strategy," a job I’m well suited for. However, after I travelled to their offices, gave a presentation and spoke with them, it became apparent that what they really wanted was probably just a Research Manager (e.g. someone to provide a checklist of conventional methods that can be replicated, and someone who would guide others to use them as well). Prior to my arrival, the company had said that they wanted...
PechaKucha—Our homes are becoming instrumented glass houses where even the most intimate and personal acts may leave data footprints that companies providing services (and potentially others) can access. As homes become instrumented with data-generating technologies, existing information boundaries will be tested, and householders will take on the burden of creating new boundaries on information about their homes lives. Existing low-tech methods of obfuscating activities will no longer suffice. As ethnographers working on smart home solutions, we wonder: what information about which daily activities and home conditions will make householders uncomfortable living in glass houses? Who do people imagine will be looking through those glass facades, and what do they worry about them ‘seeing’? Even when the activities they consider sensitive are self-described as ‘normal’, how do we design smart home solutions so...
by APALA LAHIRI CHAVAN, Human Factors International
Sibongile sighed and put her pen and journal down. Today was May 20, 2050. Was she just a nostalgic second cycler—facing another lifetime in the age of 150-year-olds? It was her 70th birthday and her brood of children, grandchildren, partner and ex-partners were all going to be hologramed in from across the world. Her partner worked on Google’s Project Infinity, a project so very confidential that she hadn’t heard from him in a year. Would he make contact today? She had made sure when upgrading her hologram delivery service that it took into account the possibility that Dingane could be orbiting in space while holograming!
She looked wistfully at her pen and paper journal. Completely obsolete now. She had, thanks to her foresight way back in 2016, hoarded a bunch of special pens and paper. But she had to be very, very careful about not showing them to anyone, not even her family. If anyone saw her using these, she would be termed an ‘archaic’ by the USO (USER segmentation...
by SUZANNE CURRIE (GE Digital) & CHRIS MASSOT (Claro Partners), EPIC2015 Salon Hosts
IoT (the Internet of Things) took center stage at CES last January. Many watchers of the giant Consumer Electronics Show opined the array of new products entering this space (many aimed at mainstream consumers) was the main story from Las Vegas this year.
Rewind a few months earlier to EPIC2015 in São Paulo, Brazil, and twenty-five ethnographers are sitting together in a room to consider how IoT fits with human behavior (and how our discipline can forge a better fit).
This was EPIC’s Ethnography & IoT Salon, where attendees explored the question:
With sensors being placed seemingly everywhere (including our bodies) allowing ‘things’ to ‘talk’ to each other, what sustained benefits do these measures provide?
One Salon participant noted that so far, “Billions of dollars are being spent on IoT efforts that don’t make sense.”
We think the issues uncovered in São Paulo are core to the growth of the IoT industry sub-field for this...
by BRIGITTE JORDAN (Nissan Research Center - Silicon Valley), CHRISTINA WASSON (University of North Texas), and HEATHER S. ROTH-LOBO (University of North Texas)
Driverless cars—the term, the fantasy, promises a pinnacle of automotive engineering that takes the human entirely out of the picture. But the closer the technology comes to reality, the more obvious it becomes that “driverless” doesn’t mean “people-less.” The automotive industry needs answers to questions that are fundamentally human and understanding of issues that are fundamentally social. We need to understand the social life of the car.
No stranger to Silicon Valley hi-tech labs, Gitti’s charge at Nissan was to establish ethnography and design anthropology as foundational components of research that would underlie all aspects of the human-centered design that was the Lab’s purpose and ambition. The goal was to provide a path for thinking outside (and inside) of the technology box to generate actionable and inspirational techno-social insights.