transportation

Design Anthropologists’ Role in SMEs: Unveiling Aptitude and Attitude

MARK ASBOE Research collaboration and methods development within user-centered design and the emerging discipline of user-driven innovation have traditionally taken place in research institutions and large forward-looking enterprises. Due to this fact, concepts, methodologies, approaches have primarily gained foothold in companies with resources, competencies and organizational support to make sense of this seemingly fruitful but somehow elitist approach. The roles that the design anthropologist plays in user-driven innovation will depend on size and competencies of the specific organization. The economic realities of small-to-medium sized companies (SMEs) suggest a more holistic research perspective from the single design anthropologist that potentially constitutes the entire (and affordable) user experience department of the SME. This paper suggests a plausible approach for utilizing the skills of a design anthropologist in a small manufacturing company based on experience from two collaborative projects. Rather than informing about...

Putting Mobility on the Map: Researching Journeys and the Research Journey

SIMON ROBERTS This paper, based on a fieldwork conducted with community transport projects in rural Ireland, examines the place of mobility in the lives of older people. It uses the idea of journey to explore what mobility means to older people, what the research made visible to a diverse range of project stakeholders and to reflect on the nature of ethnographic projects in industry settings. For passengers, the journeying is often as important as the destination – travelling creates visibility of countryside, community and communion with others. For project stakeholders, the research encouraged a view of mobility that transcends travel because it highlighted the world beyond the bus. For researchers, the project created challenges to the dominant view of technology for ageing-in-place within their own organization. Finally, reflections are made on industry ethnography as a journey with often unknown destinations....