Tutorial: Market Matters – Social Media for Pre-Research

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Instructor: AARON MOY, Twitter

This tutorial covers the basics of using social media, focusing how to leverage the information consumers leave behind on social media platforms in qualitative research, to recruit participants and prepare for interviews, and as a source of key sociocultural information about your research topic. Instructor Aaron Moy and tutorial participants also discuss key topics including cross-cultural and ethical issues, privacy and sensitive content, and complexities involved in making inferences based on social media presence or absence.

Aaron Moy is a user researcher at Twitter focused on international growing and country specific product research. He’s also worked at Google and Universal McCann.

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