Developing Socially Acceptable Autonomous Vehicles
Case Study—Recognizing that the movement of cars on the road involves inherently social action, Nissan hired a team of social scientists to lead research for the...
Teaching Organizational Ethnography
In 2004 Fujitsu asked PARC to carry out an ethnographic investigation of their software business, focusing on their development processes, and while doing so to...
Implementing EMRs: Learnings from a Video Ethnography
This yearlong video ethnography of a healthcare clinic that transitioned from a paper process to a scanning solution documents in detail how the new technology impacted...