Advancing the Value of Ethnography

EPIC Board & Staff

Everything EPIC does is powered by Members in collaboration with our small but mighty staff and board. Meet our team and get in touch—we’d love to hear from you!

Simon Roberts (he/him) considers himself to have the best job in the world: researching the emerging frontiers of people and technology and trying to land that understanding with impact in complex environments. His career began with a PhD on the satellite TV revolution in mid 1990s India. He started the UK’s first dedicated ethnographic research company, Ideas Bazaar, then led an R&D team at Intel’s Digital Health Group. In 2013, Simon co-founded Stripe Partners, a strategy and innovation consultancy. Simon has been an EPIC author/presenter, curator, peer reviewer, and co-chair of EPIC2012 and EPIC2013. He writes and speaks widely on anthropology, ethnography, and technology. His recent book is The Power of Not Thinking.

Simon Roberts

Board President, Stripe Partners | London, UK

Shakima Jackson-Martinez (she/her) is a Diversity, Equity, and Inclusion Leader with 15+ years’ experience developing thriving workplaces. Her specialization lies in foundational DE&I practices, inclusive talent acquisition, and building organizational empathy through internal research. Shakima currently serves as the Senior Director of Diversity, Equity, and Inclusion at AnswerLab, where she leads the DE&I and talent acquisition functions. Prior to this, she held roles in Human Resources, Strategy, and Operations. She is extremely passionate about using research to foster a deeper understanding of company culture and organizational needs while also creating spaces where people feel a true sense of belonging. Shakima recently presented The Myth of the Pipeline Problem: Creating a Diverse and Thriving Team at EPIC2022.

Shakima Jackson-Martinez


Samantha Gottlieb (she/her) is a science and technology studies anthropologist, and a New Yorker living in California. She most recently led Fitbit’s mobile wellbeing UXR team at Google. Sam combines her education in philosophy, gender studies, public health, and anthropology to bring a multi-disciplinary lens to her work. With over 20+ years of health technology expertise, she has worked as a consultant in biotech, digital media, public health departments, and health care startups. She is motivated by research that explores the interplay between diverse institutional actors and individuals who reclaim agency despite structural limitations. Sam first attended EPIC in 2009 and values the community of critical social thinkers and observers.

Samantha Gottlieb

Board Treasurer, California, usa

Alexandra Zafiroglu (she/her) is a Professor and Deputy Director of the School of Cybernetics at the Australian National University a Fellow of the ANU Futures scheme. A cultural anthropologist by training, she joined the ANU in 2019, after 15 years at Intel Corporation in the People and Practices, Digital Home, Client Computing, and Internet of Things divisions. She made significant contributions to the R&D and commercial development in a range of labs and divisions relating to smart systems including built environments and transportation. At the ANU she convenes the School of Cybernetics Higher Degree by Research program.

Alexandra Zafiroglu

Board Secretary, Australia National University | Canberra, Australia

Shriram Venkatraman is an Assistant Professor of Business and Management at the University of Southern Denmark and a Fellow of the Danish Institute of Advanced Studies. He is also an Adjunct Faculty at the Indian Institute of Management Kozhikode, India, and an Adjunct Professor of Anthropology at Indraprastha Institute of Information Technology, New Delhi, India. In addition to articles in peer-reviewed journal articles, he is the author of the book Social Media in South India (UCL Press) and co-author of the comparative book How the World Changed Social Media (UCL Press).

Shriram Venkatraman

BOARD MEMBER, University of Southern Denmark

Jennifer (she/her) is EPIC’s Executive Director, Jill of All Trades, Dot Connector, and Air Traffic Controller. She has worked in social science publishing and communities of practice for more than 20 years, and holds degrees in anthropology, geography and environmental studies.

Jennifer Collier Jennings

Executive Director, California, USA

Crystal (she/her) is EPIC’s Director of Systems and Operations. Her experience in the nonprofit sector and prior consulting work have enabled her to support mission-driven organizations through strategic planning and implementation of enterprise systems. Through thoughtful design and continuous evolution of systems and processes, Crystal’s goal is to cultivate a virtual space where the entire EPIC community will continue to thrive. Outside of work, Crystal can be found making her way through an ever-expanding reading list or strolling along Chicago’s lakefront.

Crystal Morrow

Director of Systems & Operations, Chicago, Illinois, USA

Laura (she/her) is EPIC’s Communications and Community Manager. She creates cross-channel communications, supports EPIC programs and events, and builds meaningful engagement for EPIC’s incredible global community. Laura has supported communications, community engagement, and impact measurement efforts at several international nonprofits and think tanks and holds degrees in sociology/anthropology, environmental studies, and international policy and development.

Laura Schroeder

Communications & Community Manager, Madison, Wisconsin, USA