EPIC2016 Minneapolis

Pathmaking: The power of ethnography to create transformative innovation, growth and strategic success for companies, industries and communities.

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Renewing the Corporate Social Responsibility Agenda: What Is in the Corporate Toolkit for Social Change?

Annette Bernhard via flickr CC BY-SA 2.0 copy

by Ed Liebow, American Anthropological Association & Emilie Hitch, Thinkers & Makers; EPIC2016 Papers Committee Business interests often claim that corporate social responsibility (CSR) is ‘the right thing to do’ and that acting responsibly is ‘good for business.’ Multinational firms have come together to create international conventions and business associations that establish and abide by audit standards for fair wages, safe working conditions, and they support the development and maintenance of public facilities and services necessitated by the additional local demands created by local operations. Out of an enlightened sense of self-interest, small and medium-size enterprises may also look out…

Urban Mobility and “Emerging Consumers”

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by Laura Scheiber, Pontifícia Universidade Católica de Minas Gerais and EPIC2016 Program Committee For several decades ‘Emerging’ has been a staple prefix applied to such entities as markets, nations, democracies, cultures, and business opportunities. The term has been used to label virtually anything about “less-developed” Others deemed “new” to the world of market-led consumption, especially by corporate actors looking for new markets and consumers worldwide. Work in this area ranges from bottom-up players in the repair ecology of ICT businesses in a place like Dharavi, Mumbai, to top-down initiatives like Facebook’s internet.org, aiming to provide basic internet (framed as a human…

Making the Case for Cases, Part 1: EPIC Case Studies 101


by Simon Roberts (Stripe Partners), Gary Gebhardt (HEC Montréal) & Mark Bergen (Carlson School of Management, University of Minnesota), EPIC2016 Program Committee – Case Studies There’s a new format for EPIC2016: Case Studies. This post (and its companion Part 2) explains what we mean by cases, and what we are launching this format to achieve. Case studies in some form are not new to EPIC. Each year many presentations – be they full Papers or PechaKuchas – have taken the shape of loose case studies. But giving Case Studies a space of their own, with their own submission criteria, will…

Making the Case for Cases, Part 2: Pathmaking


by Simon Roberts (Stripe Partners), Gary Gebhardt (HEC Montréal) & Mark Bergen (Carlson School of Management, University of Minnesota), EPIC2016 Program Committee – Case Studies (This post follows Making the Case for Cases, Part 1) Unlike the research stories shared in the past, making a dedicated space for Case Studies at EPIC signals it’s time for us to evolve cases as a genre. Summarizing last year’s conference, the EPIC Board writes: …reflecting on the first 10 Years of EPIC, Jeannette Blomberg asked for fewer “just-so stories and more accounts of what is broken and what we can learn from it”—a…

New Ethnography Slack!

Join here! EPIC has teamed up with Ethnography Matters and Anthrodesign to create a new Slack channel for conversations about ​ethnographic methods. At Ethnography Hangout, we are an interdisciplinary group wearing many hats from design to tech and research, so you don’t need to have any formal background in ethnography to participate. To us, creating a single Slack channel made a lot of sense to have our overlapping communities join into one place for conversations that extend beyond our own organizations and mailing lists. We envision the Ethnography Hangout Slack to be a place for anyone to discuss applied ethnography.…