A new cohort of EPIC members has just embarked on "Using Theory in Research"—a foundational EPIC Course taught by Kate Sieck, PhD (Senior Manager, Machine Assisted Cognition at Toyota Research Institute). We invite you to read along!
In the first of six lectures and group seminar sessions, course participants explored what theory is and how it infuses our everyday work practices. Kate also covered the value of sociocultural theory, how it’s different from other approaches, its special value to work in business and organizational environments, and some foundational frameworks of society and culture.
Kate recommended the following reading and listening for week one. Yep, that's cyborg-avatar Lucy Suchman with a WALL-E body. You'll also get to see Bruno Latour in Superman trunks. Have fun! You can also participate in the next course cohort.
by Jay Dautcher, Mike Griffin, Tiffany Romain, Eugene Limb
KATE SAYS: Certainly good methodological practices are important. However, our assumptions about people...
By shifting from sanitized, frictionless experiences to multisensory, relational landscapes, brands and organizations can help people feel a sense of safety, community, and well-being.
by PIERRE LEE and SERENA CHAO, Gemic
Sanitization has been a key word during the COVID-19 pandemic. Sanitization not just in terms of cleanliness, but also in terms of the revised interactions people have had with each other and with the environment around them. COVID-19 has created a Sanitized Landscape – supposedly free of germs in the home, cars on the road, and close encounters with other bodies.
As parts of the world slowly prepare for a ‘new normal’ post-pandemic, we propose that a fundamental part of this preparing involves looking not through the lens of a Sanitized Landscape, but a Sensory Landscape. This combines traditional senses of smell, taste, touch, sight, and hearing with metaphysical perception – senses beyond the traditional that help people feel a sense of safety, comfort, connectedness, and well-being.
Prediction can create a false sense of certainty – at great cost. Can uncertainty establish a more effective foundation for product development?
by HELI RANTAVUO, Spotify
Foresight. Tends. Megatrends. Forecasting. Speculative design. Predictive modelling. Impact estimating.
These are some of the established methods that researchers and analysts use in trying to understand what the future might look like, and how the organisations we work for and with approach the future. A variety of research and design techniques are available for us to make sense of the future in a structured way. Ethnographers and anthropologists know how to study the present in order to speculate on the future; design teams employ futurecasts and speculative design; futures research employs a wide range of methods that cut across disciplines. With the availability of big data, forecasting and predictive modelling is growing more and more sophisticated.
Sometimes I wonder, does the maturity of our methods and frameworks make us feel too confident about...
a book review by VERONICA KIM HOTTON
As we anticipate EPIC2021—yes, bring on the puns—I had the spectacular task of studying The Dark Fantastic: Race and the Imagination from Harry Potter to the Hunger Games by Ebony Elizabeth Thomas. My goal was to find small ways to spark our EPIC community's curiosity ahead of her EPIC keynote. As a regular audiobook listener, I listened to the voice of Janina Edwards bring Ebony Thomas’ work from the page to my ears, and if you are looking to add an audiobook to your virtual shelf, it’s a fantastic audiobook; you should not hesitate. I also have the paper book and it is a wonder to hold.
Because Ebony weaves in autoethnographic storytelling throughout her book, my personal experiences were what first drew me to this work. We both grew up in Michigan. Ebony was in Detroit and I was a white girl in one of the many suburbs spawned by White Flight. We are Generation X with “the holy trinity of our mid-1980s children’s films [being] The Neverending Story, The Dark Crystal, and—my favorite...