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The best collection of global expertise in ethnography in business, including papers, PechaKucha, keynotes, tutorials and video.

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“Culture Matters More than We Think”: Eric Weiner / A Profile

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EPIC Profiles Series by Tamara Hale, Effective UI EPIC2016 Keynote Speaker Eric Weiner is a veteran foreign correspondent and New York Times best selling author. Join Eric at EPIC2016! In an interconnected, technology-driven world, does culture still matter? Can there really be “best practices” to be drawn from the vast range of human experiences? These are some of the questions driving Eric Weiner’s influential writing and thinking. I spoke with Eric about his career trajectory and the inspiration he has drawn from the discipline of anthropology. His award-winning journalism and critically acclaimed books, The Geography of Bliss, Man Seeks God and…

Why EPIC Needs Ethical Guidelines and Why You Should Care


ken anderson, Kathy Baxter and Simon Pulman-Jones are conveners of the EPIC2016 Ethics Workshop. Join them!  by Kathy Baxter, SalesForce “The line between good and evil is permeable and almost anyone can be induced to cross it when pressured by situational forces.” —Phil Zimbardo No one reading this article conducts research with the intent to cause harm to others. It’s hard to imagine that anyone would—research is more regulated now, and those egregious stories of unethical work are a thing of the past, right? In fact, unethical research happens today despite protections that have been put in place to protect…

Working for Social Change

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Chuck Darrah and Jeanette Blomberg are Host and Discussan of the EPIC2016 Salon Working for Social Change. Join them at EPIC2016! by Chuck Darrah, San Jose State University No matter the source of your employment, whether in the commercial sector or academia, we all want our work lives to add up to something positive. Yet it is easy to wonder how this or that project actually affected the world for better or worse. What can we do to make the next project better? How can we take what we learned so we can repeat the success in other projects or settings?…

The Future of User Research: To Thine Users Be True (even when they don’t need you)


by Apala Lahiri Chavan, Human Factors International Sibongile sighed and put her pen and journal down. Today was May 20, 2050. Was she just a nostalgic second cycler—facing another lifetime in the age of 150-year-olds? It was her 70th birthday and her brood of children, grandchildren, partner and ex-partners were all going to be hologramed in from across the world. Her partner worked on Google’s Project Infinity, a project so very confidential that she hadn’t heard from him in a year. Would he make contact today? She had made sure when upgrading her hologram delivery service that it took into…

Auto Ethnography

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by Fiona Moore, Royal Holloway, University of London “Where is Hassan?” I asked the assembled team of programmers. “And please don’t tell me he’s on the track, running with the automobiles?” Rose tossed her blonde hair and rolled her eyes like the sorority girl she otherwise completely failed to resemble. “OK, but that’s only because he’s down in the garage in his sleeping bag, recharging with the automobiles.” “You really should do something about that, Professor Leibowitz.” That’s Ruth, incisive and sharp, perched on the edge of her wire-frame office chair, chin resting on her hand, fixing me with her birdlike…