by SHELLY HABECKER Swiss Re
I work in life insurance. No, I’m not an actuary or underwriter—I’m an anthropologist, and it’s a great fit.
I began my career working with refugees in the public and nonprofit sectors, then spent seven years teaching anthropology courses to undergraduates, and I’ll admit that insurance wasn’t on my mind. But now that I’m here the value of my background is clear: Anthropology has taught me to be a listener, a storyteller, and a holistic thinker. I use these skills every day in my job in customer experience on an insurance innovation team.
Another thing is clear: the insurance industry needs anthropologists, even though they might not know it yet. So, if you’re an anthropologist or ethnographer of another stripe, please consider applying for jobs in the insurance industry.
To do that you’ll need to get creative about where you look for employment and how you present your skills. Let me explain.
Insurance Companies Need Anthropologists as Listeners
Insurance companies are brimming...
by NADINE LEVIN, Facebook
In the fall of 2016, I made the jump from academia to UX research. As opportunities for permanent employment in the social sciences are becoming more and more scarce, this move is becoming increasingly common. And yet, I made this transition with few resources or mentorship, feeling unprepared and unsupported by my discipline.
During my undergraduate and postgraduate studies, I was self-confident and passionate about my work. But after a couple of post-docs, a handful of scholarships/prizes, several “you were our second choice” responses to tenure track job searches, and a full book manuscript that got rejected by a press (which shall remain nameless), I found myself unhappy and full of self-doubt. Worst of all, I became increasingly pessimistic—not just about academia, but about life. So, I decided to try out industry. I left my NSF postdoc (and bewildered mentor) three months early, and started exploring jobs in the tech sector.
During this liminal time, a friend of mine mentioned...
by MAKALÉ FABER CULLEN
“We don’t fail because we are not intelligent or erudite enough; we fail because we don’t present our stakeholders with engaging material that will improve their ideas. We choose the medium which makes us comfortable, not the one our stakeholders would prefer.”
— Sam Ladner, Practical Ethnography (159)
Our work as ethnographers, as social scientists, is rich, experiential, relational, multi-dimensional and full-sensory. As often as we can, we immerse ourselves in communities and in landscapes and then—we heighten all our senses, turn down our ego and try to understand the context. Nothing is as important as context.
We document and analyze these contexts and the individuals and objects within them, refining them for a new context of service design or product development that is itself a whole new ecosystem of relationships, ethics, finances, goals, timescapes. Businesses and organizations have distinct customs, rituals, and standards for creating "evidence-that-counts."
by OLIVER SWEET and ELLIE TAIT, Ipsos
love the idea of culture. Finding out what makes France French, Spain Spanish
or Denmark Danish is why we travel. We see culture as a manifestation of the
greatest human achievements – we flock to art galleries and read the latest
Booker Prize–winning novel. But if we’re so naturally gripped by the idea of
culture, why is it so hard to get traction for the value of culture in
intelligence doesn’t come naturally in corporate settings, even for researchers.
When we go to work we often switch off our cultural curiosity. We begin client
debriefs with penetration statistics, household expenditure and demographics,
but we rarely attempt to immerse our clients in the culture their product is
inextricably nestled within. Variations in survey results are described as
‘market differences’, a damp squib of a term for what is actually a complex web
of cultural influences.
do we fail to integrate cultural insight in a meaningful...