EPIC2015

The premier international gathering on ethnography & design in business ~ 5–8 October, São Paulo, Brazil

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Luis Arnal / A Profile

EPIC Profiles Series by Fernando Galindo, Tellus Institute “Innovation Lives at the Borders” Luis could talk forever about his passion for INSITUM. He doesn’t like to showcase himself as the company’s front man, but in fact, he leads one of the most important innovation consultancies in the world, with over 120 consultants, 7 offices and more than 1400 projects. INSITUM was recently featured by Fast Company magazine as the 4th most innovative company in Latin America for “being global brands’ Latin American translator.” Self-described as introverted, obsessive, and fearless, Luis spends most of his time thinking about other people, not…

The Para-Ethnographic Trajectories Of Professional Ethnography

by Michael G. Powell, Shook Kelley Professional anthropologists frequently occupy unique roles, simultaneously inside and outside the organizations we work for or work with. Most of us are already adept at negotiating these roles, but don’t necessarily highlight this skill as something of great value, either to professional ethnography or to the broader intellectual life of anthropology. We should. Our role in the broader field of anthropology often remains marginal and our position—at once inside and outside, betwixt and between—is somewhat precarious and vulnerable (eg, Reddy 2012 touches on this, as do some of her guest bloggers). But it also…

Ethnography and the Distributed-Centered Subject

By Hélène Mialet, University of California Davis On the 8th of January 2013, the day of Hawking’s birthday, I published an article in Wired Magazine about Stephen Hawking. The article was immediately picked up and praised by the Dish, Andrew Sullivan’s famous blog, among whose fans ranks President Obama. The praise, however, didn’t last long. The Daily Mail, a national British Tabloid, jumped on the article, and transformed me into a monster attacking a national hero with a severe disability. What a wonderful target I was, a woman, French (we know how the French and the British get along), and…

Ethnographic Study Lifts the Hood on what REALLY Goes On inside that Car

by Brigitte Jordan (Nissan Research Center – Silicon Valley), Christina Wasson (University of North Texas), and Heather S. Roth-Lobo (University of North Texas) Driverless cars—the term, the fantasy, promises a pinnacle of automotive engineering that takes the human entirely out of the picture. But the closer the technology comes to reality, the more obvious it becomes that “driverless” doesn’t mean “people-less.” The automotive industry needs answers to questions that are fundamentally human and understanding of issues that are fundamentally social. We need to understand the social life of the car. No stranger to Silicon Valley hi-tech labs, Gitti’s charge at Nissan…

Christian Madsbjerg / A Profile

EPIC Profiles Series by Shae Quabba How to Succeed in Business (Using Ethnography) Christian Madsbjerg gives the sense he is on a quest. He talks about the world with interest, respects intellectual firepower to resolve problems and doesn’t believe in the ‘dumbing down’ of anthropology or ethnographic practice. He is determined to understand how corporations operate and to mature the practice of corporate ethnography to better comprehend how people engage in the world. An outsider in many respects, Madsbjerg finds himself at the heart of US corporate strategy on a daily basis. A former philosophy student, Madsbjerg is a senior…