Advancing the Value of Ethnography

EPIC Calendar

EPIC people gather to build expertise, make connections, and generate the inspiration and debate we need to grow and lead. Join us!

For detailed information about our annual conference:

Visit the EPIC2025 website

Member Access

EPIC Members can access all Learning Week sessions, our annual conference livestream, and discounted tutorial, course, and in-person conference registration rates.

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Upcoming Events

Tutorial

Designing AI to Think with Us, Not for Us: A Guide to Cognitive Offloading

Learn strategic tools and cognitive science expertise you need to drive insights, design, and decision making that empowers people and builds trust.

Wednesday, May 7, 2025 | 9:00 am – 12:00 pm Pacific Standard Time (PST, UTC−08:00)
Tutorial

Mobilizing Teams with Tangible Theory: Collective Sensemaking for Actionable and Scalable Insights

Use interactive theory instruments that empower stakeholders and non-experts to realize the full potential of insights for business, product, and service opportunities.

Wednesday, May 14, 2025 | 8:00 am – 11:00 am Pacific Standard Time (PST, UTC−08:00)
Tutorial

Trust Unpacked: Using Social Insights to Understand and Cultivate Trust

Learn and apply social frameworks that enhance trust research and strategies for cultivating trust with stakeholders, customers, or markets.

Monday, May 19, 2025 | 8:30 am – 11:30 am Pacific Standard Time (PST, UTC−08:00)
Tutorial

Beyond “It’s Complex”: How to Recognize, Analyze, and Apply Systems Frameworks

Learn systems thinking, complexity models, and practical tools for sensemaking and influencing strategic change.

Monday, May 19, 2025 | 3:00 pm – 6:00 pm Pacific Standard Time (PST, UTC−08:00)
Tutorial

Lead Your Project or It Will Lead You: The Fearless Project Leader

Strengthen your project leadership with techniques to enhance your influence, decision-making, delivery, and management abilities.

Wednesday, May 21, 2025 | 8:30 am – 11:30 am Pacific Standard Time (PST, UTC−08:00)
Tutorial

Thinking and Communicating with Frameworks: Using Visual Frameworks to Strengthen Insights and Communicate Findings

Learn to create and use one of the most powerful research and storytelling tools – the visual framework.

Wednesday, May 21, 2025 | 8:00 am – 11:00 am Pacific Standard Time (PST, UTC−08:00)
Tutorial

Ethnofutures for Innovation: Practicing Foresight with Diverse Intelligences

Learn to integrate foresight and ethnography to build grounded, authentic future scenarios that guide discovery, strategy, and decision making.

Wednesday, May 28, 2025 | 9:00 am – 12:00 pm Pacific Standard Time (PST, UTC−08:00)
Tutorial

Creating a Strategic Role for Research in Your Organization

Learn to facilitate collaborative alignment workshops with stakeholders that strategically positions research teams and maximizes the credibility and impact of your work.

Thursday, May 29, 2025 | 8:30 am – 11:30 am Pacific Standard Time (PST, UTC−08:00)
Tutorial

Your Tech Stack Needs A Thinking Stack: Building a High-Value Ethnographic Practice in the AI Era

Build a decision framework for how and when to use AI research tools – rather than just reacting to technological trends.

Wednesday, June 4, 2025 | 9:00 am – 12:00 pm Pacific Standard Time (PST, UTC−08:00)
Tutorial

Fail-Safe Foresight: Practicing Strategic Foresight in Today’s Organizations

Learn foundational knowledge and skills to build a robust foresight practice that overcomes the key reasons many insights fail to affect change.

Tuesday, June 17, 2025 | 10:00 am – 12:00 pm Pacific Standard Time (PST, UTC−08:00)