Automation shifts work, decision making and pattern finding among people and mechanized systems. This collection shows the value of ethnography in understanding, designing, or critiquing automations and their profound implications for social life.

Objects are material but also deeply cultural. Through ethnographic analysis, they become pathways to understanding people and creating value within social, economic and ecological systems.

No human behavior exists in isolation. This collection demonstrates the core value of ethnography in understanding and catalyzing people, products, services, organizations, and research itself as social phenomena.

Connecting ethnographic practice to strategic practice, and engaging with strategy as a social process, extends the value and impact of our work.

Sociotechnical systems and assemblages are now core frameworks for understanding digital and algorithmic systems—and they reveal the fragility of the human/non-human boundary.

Ethnography approaches work and workplaces as social activities with cultural meaning, creating opportunities for more positive organizations, labor, and interactions between individuals and systems.