Ethnographers Don’t Create Futures, People Do: Ethnographic Context and Facilitating Better Futures
The future, of course, is inherently unpredictable. As the EPIC2021 theme Anticipation begins, “There are no future facts. Yet we humans constantly create potential...
Do You See What I See?: Mobile Labs Enrich Ethnographic Nuancing
We find our clients constantly look for deeper meaning and nuanced user insights to help them innovate, stay ahead and rise to the challenges of business. At the...