Don’t Fear Friction: Complexity and Contradiction Are Pathways to Better Solutions
As ethnographers, we recognize the limitations of simplistic explanations and seek to delve deeper into the complex web of human existence. In our line of work,...
Equity & Research Operations: Generation Focus Founder Joanna Beer
Generation Focus is an EPIC Equity Partner, providing direct support to EPIC Equity Council programs that advance equity and create collaborative spaces...
EPIC Celebrates Departing Board Members, Welcomes New Members
Please join us in thanking Martha Cotton and Carol Zatorre for their service and welcoming Samantha Gottlieb and Shriram Venkatraman to the EPIC Board of Directors....
Introducing the 2023 EPIC Equity Program Chairs
Meet the leaders working to advance equity and diversity through a new EPIC program! In May 2023 we will welcome the first cohort of participants in our new program,...
How Can the Job Search Suck Less? Ethnography, Community & Reflexivity in Career Transitions
Ethnographers are pathmakers by nature, but navigating the job market and other work transitions can be grueling and isolating. How can design and ethnographic methods,...
Art & Imagination in Online Qualitative Research: A New Tool for Brand Listening
At the beginning of the pandemic, I was pretty sure I was done. I had been a qualitative researcher and brand consultant for 25 years. I had spent the past decade...
Announcing the EPIC Equity Council & Cohort Program
Ethnographers are powerful change makers in business, organizations, and communities because we understand people within complex social and cultural contexts. In...
Making Tech More Accessible: An Ethnographic Lens on Ability and Disability
EPIC Members Richard Beckwith and Susan Faulkner (Intel) have assembled a panel of luminaries in accessible tech research, design, and engineering for our January...
A Collective EPIC Journey into 2023
Happy New Year EPIC People! New years, like all human rituals, are an ethnographic marvel. Amid the constant and disinterested motion of the Earth, people use the...
EPIC2022 Video & Proceedings Now Available on Demand!
EPIC2022 Resilience was the 18th edition of the premier global conference on ethnography in business and organizations. Now you can read the full-length papers and...
Removing Barriers for Research Participants with Disabilities
Overview Over a billion people worldwide (and around 25% of the populations of the USA and Europe) live with some kind of disability—a reality no organization...
EPIC2023—The Big Reveal!
Hello! We are Marta Cuciurean-Zapan, Director of Research and Insights at IDEO, and Evan Hanover, Director at Conifer Research. We are incredibly excited to...