Ethnography Is the Path-Maker to Better Care: Paving the Way to a Patient-centric Healthcare Model
This paper presents a clear and flexible model for understanding the concept of patient-centricity. This model emerged from our own ethnographic work in healthc...
Transforming a Financial Institution: The Value of UX Professionals
Application of a user-centered approach rooted in ethnographic methodologies facilitates a major European bank’s transition to a business strategy based on un...