




Application of a user-centered approach rooted in ethnographic methodologies facilitates a major European bank’s transition to a business strategy based on understanding people’s needs, behaviors, values and motivations. Three UX case studies conducted over three years illustrate our educator, moderator, partner framework for collaborating with large enterprises in flux.
Free Article: Please sign in or create a free account to access the leading collection of peer-reviewed work on ethnographic practice.
To access video, Become an EPIC Member.