Transforming a Financial Institution: The Value of UX Professionals

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ERIN O’LOUGHLIN, GINA LUCIA TAHA and MICHELE VISCIOLA

Application of a user-centered approach rooted in ethnographic methodologies facilitates a major European bank’s transition to a business strategy based on understanding people’s needs, behaviors, values and motivations. Three UX case studies conducted over three years illustrate our educator, moderator, partner framework for collaborating with large enterprises in flux.

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  2 comments for “Transforming a Financial Institution: The Value of UX Professionals

  1. October 29, 2014 at 11:23 am

    […] paper is now available on the EPIC site in HTML and PDF versions (free registration […]

  2. July 7, 2017 at 6:46 pm

    […] Transforming a Financial Institution: The Value of UX Professionals, Erin O'Loughlin et al […]

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