Camila sat down on her faded pink sofa, unwrapped the bandage around her calf, and showed me a violet wound, some of the skin crusty and some of it wet. Her daughter Cecilia sat on the edge of a chair in the corner, filling gaps in the story – “remember we tried a gel that inflamed your skin,”...
SPONSORED SESSION PRESENTED BY SOLITA In human insight work, ‘truth’ has traditionally been a shared, stable artifact, built from...
SPONSORED SESSION PRESENTED BY IS IT A BIRD What is our future value proposition in a world where insights are increasingly...
Through a story of intergenerational sensemaking and reminiscing, this PechaKucha argues that the guiding...
At this year’s Consumer Electronics Show in Las Vegas, I was enjoying a salad with a technology executive, in your typical CES “let’s grab a quick lunch in between two meetings that are only one hotel but somehow one hour apart from each other”. The executive was describing all the research that...
Amid increased pressure to demonstrate impact in rapid cycles, researchers are renewing efforts to align insights...
Work is changing—and research is no exception. Will widespread layoffs, hiring contractions, and AI research tools accelerate the “UX-ification of Research,” a term coined by EPIC President Simon Roberts to characterize the narrowing of...