This case study demonstrates the value of ethnography and qualitative approaches in Latin American industry,...
Tag: localization
In Search of Cultural Entropy: A Call for New Frameworks of Analysis
In this PechaKucha, I explore the tension between an increasingly interconnected global culture and our premise...
Localizing GenAI in a Global Context: The Role of Qualitative Research
SPONSORED SESSION PRESENTED BY NATION Focusing on the evolving relationship between global users and GenAI technologies, experts...
The Next Billion Creatives
Payal Arora is a digital anthropologist, a TEDx speaker, and an author of award-winning books, including ‘The Next Billion Users’ with Harvard Press. Her expertise lies in user experience in the global south, digital inequality, and inclusive design. Forbes named her the “next billion champion”...