Advancing the Value of Ethnography

Advancing the Value of Ethnography

Tag: pandemic

Harnessing Empathy To Scale A Healthtech Startup During The COVID-19 Pandemic: A Case Study Of myICUvoice, A Communication Tool Designed For Critical Care

Harnessing Empathy To Scale A Healthtech Startup During The COVID-19 Pandemic: A Case Study Of myICUvoice, A Communication Tool Designed For Critical Care

This case study explores the scaling experience of an early-stage healthtech startup company called myICUvoice. During the Covid-19 pandemic, myICUvoice rapidly scaled from a single intensive care environment to being widely used nationally (UK) as well as globally. We explore why and how so many...

Resilience: Lessons from a Period of Disruption

Resilience: Lessons from a Period of Disruption

What happens when the research lens is turned inward? As a Strategic Designer, I spend most of time planning for research to engage with people so I can better understand their needs and behaviors and turn research insights into actionable solutions. In this PechaKucha, I share a personal...