Creating visual frameworks is a powerful method for making complex information comprehensible, persuasive, and actionable. Visual frameworks:

• Help you to synthesize and refine rich, multilayered research into the insights that are most relevant to your challenge or strategic goal
• Make insights legible and persuasive to teams and stakeholders across business, product, engineering, and design
• Provide a shared point of reference to inform iterative, cross-functional conversations and solutions

This tutorial is a crash course in understanding, creating, and using visual frameworks. You will also learn nuances that make them most effective, and best practices for using them in different practical situations. And you’ll practice creating and discussing your own visual framework.

Who Will Benefit from This Tutorial?

Visual frameworks are valuable for researchers, designers, strategists, and professionals across a wide range of roles. There are no specific prerequisites for this tutorial. It will be most useful for practitioners who distill, communicate, and/or activate insights with non-research stakeholders. It is appropriate for practitioners in any sector/industry and experience level.

Instructors

Erin Hackett is Associate Director at Stripe Partners, where she specialises in developing insight-driven frameworks to help clients make sense of emerging phenomena. She has led global strategic research projects for a wide range of tech clients. She previously worked in the global health field. Erin has an MA in Anthropology from The Graduate Institute of International and Development Studies, Geneva and a BA in Human Sciences from the University of Oxford.

Mujtaba Hameed is Associate Director at Stripe Partners. He is a strategy consultant and anthropologist committed to solving business challenges through deep human understanding. He brings experience from the fields of strategic innovation, brand design, and ethnographic research—especially within the tech sector. He has led clients into the field for ethnographic projects all over the world, from LA to Tokyo and all points in between. Mujtaba holds an MA in Archaeology & Anthropology from the University of Oxford, and an MSc in Social & Cultural Anthropology from UCL.

Jacobo Medina is a Design Strategist at Stripe Partners. He is an Architect turned Design Strategist with experience in spatial, physical and digital products and services. Jacobo has a particular interest in how human understanding can shape technology and not the other way around. Prior to joining Stripe Partners he worked at Repsol, helping to shape digital products spanning from travel tech to employee experience, and co-founded a tech startup pushing the limits of 3D printing by producing Bluetooth headphones. Jacobo holds an MA in Architecture from ETSAM – UPM and an MA in Strategic Design and User Experience from LNN.