About EPIC

EPIC promotes the use of ethnographic principles to create business value.

EPIC people work to ensure that innovation, strategies, processes and products address business opportunities that are anchored in what matters to people in their everyday lives today and over time. EPIC people draw on tools and resources from the social sciences and humanities as well as Design Thinking, Agile, Lean Start-up and other approaches to realize value for corporations from understanding people and their practices.

As an organization EPIC strives to bring practitioners together as a community to create knowledge, share expertise, and expand opportunities. We are committed to the view that we are constantly learning and improving the ways that we achieve innovation and inform business strategy in a constantly changing world.

EPIC is driven by volunteers and supported by members and sponsors. We are a dynamic group of practitioners and scholars from technology corporations, product and service companies, a range of consultancies, universities and design schools, government and NGOs, and research institutes.

EPIC fosters interaction year-round online and at events, like our annual conference—the premier international meeting on the current and future practice of ethnography and design in the business world. We work to enable conversations and make a range of professional resources available to the community.

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EPIC is a 501(c)(3) incorporated in the state of Oregon.

History of Epic

In 2005, Ken Anderson and Tracey Lovejoy conceived of a new kind of conference—one that was not discipline specific and could speak to practitioners and academics about a type of work that was bringing increasing value to business. The label “ethnographic” was chosen not to indicate a methodology, but to illustrate a mindset around the intersection of theory and practice, the basis for the kind of innovation ethnography provides. With the support of Microsoft and Intel, the conference was first held at their respective corporate campuses. Since that time, EPIC has grown an increasingly active international presence, hosting the conference around the world.

In 2014, EPIC set as its objective to grow beyond the annual conference and to provide practitioners with the ability to interact and to access basic professional resources beyond the conference. www.epicpeople.org is the site where we hope to continue to enhance the environment for practitioners and organizations to engage in relevant conversations together.