Advancing the Value of Ethnography

Q&A with Laura Reiss


Tell us about yourself in one sentence.

I’m an anthropologist passionate about people and how much we can learn from their everyday lives.

Why did you say ‘yes’ to being on an EPIC committee?

So that I could get even more involved and engage in a community that I believe in and find incredibly interesting.

When you think about the best proposals you read, what really made them stand out?

The topic the proposals decided to talk about – sometimes the simplest ones are the most interesting, and the path they chose to do it.

Is this your first EPIC?

I have been to São Paulo (2015), Montreal (2017), and the online conferences (2020, 2021).

What would you like to say to people who are considering coming to EPIC for the first time?

I think EPIC manages to navigate the academic and corporate worlds incredibly well, which is evident in the annual conferences. Coming to the conference means seeing it up close and being inspired by all the talks.

If you could recommend a book/article/podcast to our community, what would you recommend?

I would recommend the book “Thinking like a Climate“.

About EPIC2022
EPIC2022 explores resilience, the ability to learn, adapt and evolve with adversity and changing conditions. Who should flex, resist, or adapt? What should be restored, abandoned, or reinvented? Resilience highlights the systemic, interconnected nature of disruption and survival—how organizations, products, services, communities, and our own work can be designed to learn, adapt and evolve.



Laura Reiss

Laura Novaes Medeiros Reiss is an anthropologist and consultant in São Paulo Brazil, and a member of the EPIC2022 PechaKucha Committee.