The Future Is Yours
EPIC2018 Keynote Address We are at a crossroads of change in the world. With the rapid rise of digitized data, what’s the place for human empathy? As a long-time...
Tracing the Arc of Ethnographic Impact: Success and (In)visibility of Our Work and Identities
This paper explores ways in which ethnographic impact in a large technology corporation is perceived, re-defined, and recognized – by both practitioners themselves...
“Name That Segment!”: Questioning the Unquestioned Authority of Numbers
In many companies, numbers equal authority. Quantitative data is often viewed as more definitive than qualitative data, while its shortcomings are overlooked. Many...
Choice-Making with Head and Heart: Finding the Ethnographic Center of Strategy
Being an anthropologist has been a core part of my personal identity since graduate school – not because of all the years of schooling or the grueling dissertation,...