Ethnography for Organizational Change
Organizations are realizing that successful change requires the ability to understand work practices as cultural practices. They need to go beyond the ubiquitou...
Your Client Relationship Is an Ethnographic Field
Some years ago a renowned UK-based charity invited me to help them understand why their legacy donations had flat lined for two years. The conventional wisdom h...
Decoding Organizational Culture: An Anthropological Mindset
Overview What is organisational culture and how does it shape how we work? Why does the business world and organisations tend to misunderstand organisational cu...
Big Data or ‘Big Ethnographic Data’? Positioning Big Data within the Ethnographic Space
This paper offers a cultural analysis of the different narratives that currently frame the concept of Big Data. With specific attention to how the ethnog...