EPIC2019 Ethnographic Film
The film session at EPIC explores the ways ethnographic practitioners have used moving images to interpret data, share insights, and tell the stories of their w...
Educating the Educators: An Entire Franchise Preschool System Embraces Ethnographic Insights to Improve Brand Experience and Drive Growth
This case study demonstrates the radius of influence that ethnographic insight can have throughout an organization as well as how it can be tied to business out...
Plus Size Fashion: What Happens when Stereotypes, Fueled by Popular Culture, Creep into a Retailer’s Business Decisions?
Case Study—This case demonstrates the power of video as a data collection tool and a storytelling approach to the presentation of research findings. Fresh Pro...
Mardi Gras: A Gift Economy
To residents of New Orleans, there is a special brand of pageantry and community surrounding the Mardi Gras ritual. At the center of it all are Parades—the he...