Pulp Friction: Creating Space for Cultural Context, Values, and the Quirkiness of Humanity in AI Engagement
A design executive who has led several multidisciplinary teams and organizations at global companies such as IDEO, Microsoft and Google, Ovetta Sampson’s sweet...
Tutorial: Data and Ethnography for Better AI Product Development
Overview Ovetta Sampson covers when, how, and where to integrate ethnography and data science in the exploratory research process to have better and more ethical...
Just Add Water: Lessons Learned from Mixing Data Science and Design Research Methods to Improve Customer Service
Case Study—This case study provides an inside look at what occurs when methods from the data science and ethnographic fields are mixed to solve perennial customer...