Advancing the Value of Ethnography

Pulp Friction: Creating Space for Cultural Context, Values, and the Quirkiness of Humanity in AI Engagement


Keynote address by Ovetta Sampson, a leader in responsible AI development, design, and ethnography.

A design executive who has led several multidisciplinary teams and organizations at global companies such as IDEO, Microsoft and Google, Ovetta Sampson’s sweet spot is taking the deep expertise of engineering, product management, research and design and creating transdisciplinary practices, policies and teams that produce better, more human-centered products, platforms and services. She has a background in journalism, psychology, history and anthropology and, of course, equity and social justice and uses this foundation in her design leadership practice. She’s currently the Director of UX Machine Learning at Google. Combining her M.S. in Computer Science (HCI) with her BA in Communications, Ovetta spends most of her time helping people visualize humanity’s future and how to ethically and with compassion serve people through digital and intelligent products, platforms and services. When she’s not working or teaching grad classes at DePaul University, she’s swimming, biking and running in exotic locales, and occasionally, doing these races called Ironmans.

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