How Is AI Integration Transforming Organizations? New Opportunities for Ethnography, Research, and Strategy
The integration of AI technologies into every functional area of organizations is bringing a new period of transformation. It is raising fundamental questions about...
Moving from Insights to Organizational Learning
Work is changing—and research is no exception. Will widespread layoffs, hiring contractions, and AI research tools accelerate the “UX-ification of Research,”...
Catalyzing Organizational Learning: The Value of Making an Organization Visible to Itself
Amid increased pressure to demonstrate impact in rapid cycles, researchers are renewing efforts to align insights with organizational targets and metrics. But what...
From Ethnographic Insight to User-centered Design Tools
This case study illustrates how Wells Fargo, a leading financial services institution, builds user-centered online experiences on a foundation of ethnographic insight....
Ethnography as a Catalyst for Organizational Change: Creating a Multichannel Customer Experience
This paper describes how ethnography became a catalyst for organizational change in a leading financial institution by providing a collaborative context for functional...