We know that the value and impact of our work depend on our strategic relationships…but it’s hard to find good guidance on how exactly to build them. To ensure that we are heard and understood by decision makers, we need to understand them and outcomes they care about so we can frame what we deliver and how. Alexandra Mack, former EPIC board member and a leader in the EPIC community, published a book full of actionable strategies to communicate and connect with anyone wielding the power to help or hinder your work:

Talking to Stakeholders: How to Add Value and Make an Impact by Building Strategic Relationships

In this video, Alexandra and Robin Kwong, Director of Product – Data Services at Yahoo News, discuss how we build relationships that lead to better outcomes.