This case study highlights the transformative power of strategic ethnography in shaping frameworks that gain...
Tag: strategy
Anticipation for Grand Challenges: An Ethnographic Study of Future-Making Practices in a Technology Company
Visions that highlight new technological capabilities often depict frictionless futures in which data,...
Forecasting Friction: Ethnofutures Techniques for Creative Scenarios and Strategic Decisions
https://player.vimeo.com/video/897551968?badge=0&autopause=0&player_id=0&app_id=58479 Materials & Resources: Presentation Deck Forecasting Basics, Signals, and Drivers (video) Future Skills Map (Report) Future...
Career Pivots: Market Research & Brand Strategy
Presenters Cato Hunt is a Director at Space Doctors, where she heads the London office and pioneers new ways to...
Career Pivots: Strategy & Foresight Consulting
Presenters Rebekah Park is a Partner at Gemic, where she co-leads the Tech and Health practices. Over two decades...
From Insights to Intuition: Transforming the Role of Research
What if we shift our goal as researchers from delivering data and insights to building and reforming intuition?...
Strategic Foresight Methods for Innovation
It's difficult for researchers in industry to focus their stakeholders on the future, given the relentless...
Re-evaluating Usability and Strategic Research: Delivering Value via Research Practice
Usability studies are sometimes devalued as mechanical work, as opposed to ethnography and other kinds of research considered to be a more strategic and engaging. This contributes to a perception of usability evaluation as lower status, or appropriate for early career researchers—work that one...
Tutorial: From Research to Action – Leading Teams Through Synthesis
Learn strategies and abductive methods for key challenges in the synthesis stage of research and design projects. Overview This video has been edited to protect the privacy of participants in the live tutorial....
Art & Imagination in Online Qualitative Research: A New Tool for Brand Listening
At the beginning of the pandemic, I was pretty sure I was done. I had been a qualitative researcher and brand consultant for 25 years. I had spent the past decade building my practice around an approach that centered contextual and imaginative face-to-face research. I called it brand listening,...